For His name's sake.

"I write to you little children, because your sins are forgiven you for His name's sake." -1 John 2:12

The forgiveness imparted to us through the death of Christ and proved through the resurrection is not intended to assuage our guilty conscience in a self-gratifying manner. Indeed, our forgiveness is not FOR us.  The forgiveness that we receive is based on the fact that our Holy God promised to redeem mankind through His Son and accomplished that promise on the cross; "...Let God be true but every man a liar!"*  We are saved for His eternal glory - to prove Jehovah strong, and faithful, and true -- for His name's sake.  Everything else is incidental to that fact.

*Romans 3:4